Inspiring business transformation through purpose leadership: action plan for HR managers

Every day for 7 days you’ll receive a lesson directly into your inbox

This free 7-day course is for you if...

you are an HR manager, team leader, CEO or responsible for ensuring that your company’s staff stay on top of everything. After all, don’t underestimate the importance of purpose. It is at the core of everything you do as a business or as a leader.

We created this course in cooperation with Alberto Gonzalez Otero, the Founder of Just on purpose, a purpose leadership consultancy company. An international sought-after keynote speaker as well as an eager business lecturer at The Hague University of Applied Sciences in The Netherlands, he knows how to ignite the spark of passion in teams and employees. He has years of experience under his belt having worked with both leadership teams and HR departments in organisations to help them transform into purpose-driven businesses, leaders and teams. And now he is going to help you!



Where are you now?

Purpose is a hidden superpower that provides clarity, alignment and ignites the passion for achieving remarkable and sustainable results. It also turns organisations into more profitable businesses. Let’s find out where your business stands now.


The importance of purpose leadership

Passion and purpose, along with the desire to make an impact, top the list of starting a successful business and finding joy in any kind of work. We show you the effects purpose-driven work has on employee and customer experience.


HR and business transformation

Having a purpose statement is not going to make you purpose-driven or make any impact on its own, but it is a good start. Discover how to share your purpose across the company and how to lead by example.


Uncovering your purpose

Do you know why you get out of bed in the morning? Let’s find out how to discover your employees' purposes, sharing the concept of Ikigai, the Japanese secret to a long and happy life by redefining your work.


Team purpose

When you start leading people instead of just managing, you start delegating, giving them more responsibility and giving them the space to grow. Find out how true HR leaders can inspire their team to make a real impact.


Purpose alignment

Wouldn’t it be awesome to run a company where everybody, from customers and prospects, knows about your values because they’re reflected in actions? That's the reason why people want to work and buy from them. We show you how to do just that.


HR as the enabler of change

Don’t just rely on a purpose statement to hang on your wall in the office, in an attempt to motivate your employees. Learn the importance of every single action, and align them to your why.

Downloadable materials available throughout the course

We’ve gathered our best educational materials such as interviews, manuals, articles and Excel templates. We’ve also consulted industry experts to ensure that, after completing the seven days, any professional will know exactly how to implement processes and technology to steer purpose leadership transformation. Some of these downloadable resources include: